TROPICAL LEMON BEER
Tropical Beer is one of Canary Islands top beer. In 2013 they launched TROPICAL LEMON, A spin off from their original brew which incorporated a mix of lemon. They asked us to create a concept for their campaign which would start off with a 30" television spot.
Considering their new product to be an unconventional mix,, we developed a concept that was based on unique mixes. "Don't Make it Normal, Make it Tropical". And we addressed it in an unconventional way.